the Vibe Machine
Helping make cities happy!
What’s the vibe?
A spontanious collective emotion that sets our expectation of a space the minute we walk in.
Our brains sense it intuitively, but what if a machine could do the same?
The value of a great vibe
In an online-driven convenience economy, high streets and public spaces thrive by becoming the antidote.
Where online is frictionless, they provide positive friction; where it’s atomised, they provide belonging; where its prescripted, they provide serendipitous discovery; and where it’s two-dimensional, they provide multisensory experiences.
But why do some spaces feel better than others? And how do you know you’ve created one?
01
Reveal the patterns
02
Iterate design and activations
03
Prove Return on Investment
Building on multi-disciplinary research into complexity science, evolutionary psychology, collective neuroscience and crowd behavior, the Vibe Machine is an ai-driven system that uses video and audio feeds to analyse the social patterns that make places come alive – their vibe!
When the vibe is good, people move and sound differently!
Inside the Vibe Machine
Emotional typology for vibe optimisation
We mix creativity and joy to spark smiles the moment you land here.
Emotional typology for vibe optimisation
People don’t go out to get something, they go out to feel something!
Who We Are
We’re a small band of curious minds who adore big dreams.
Our mission: make strategy joyful so you can enjoy every win.
Optimise for vibe!
Optimise for vibe!
Got Questions?
